Sikholelwa ukuthi isimo sengqondo esihle sesevisi sithuthukisa isithombe senkampani kanye nomuzwa wamakhasimende wokuthenga. Ngokubambelela emqondweni wokuphatha “wokuthambekela kubantu” kanye nomgomo wokuqashwa “wokuhlonipha amathalente nokudlala ngokugcwele ngamathalenta abo,” indlela yethu yokuphatha ehlanganisa izikhuthazo nengcindezi iqiniswa njalo, okuyinto ngokwezinga elikhulu ethuthukisa ubungqabavu bethu futhi amandla. Ngokuhlomula ngalokhu, abasebenzi bethu, ikakhulukazi ithimba lethu labadayisi, baye bahlakulela ukuba ochwepheshe bezimboni abasebenza kuwo wonke amabhizinisi ngomdlandla, ngobuqotho, nangokuzibophezela.

Sifisa ngobuqotho “ukwenza ubungane” namakhasimende futhi siphikelele ekwenzeni lokho.